Pakistan Telecommunication Company Limited (PTCL) has launched a new strategic campaign enabling its customers to re-connect their closed landline connections by just paying 50% of the total PTCL outstanding amount without any additional reconnection charges.
The PTCL “Reconnect Landline Link” campaign features a creative jingle ‘Come on People, Come on People’, sung and performed by Shahid Nazir known worldwide as “One Pound Fish Man”, that creatively depicts the affordability and reliability of PTCL landline network.
The Pakistani singer and internet sensation, Shahid Nazir, acclaimed international fame through his viral hit song ‘One Pound Fish’. He has also featured in the UK based international music show, X-Factor, and has recently signed a record deal with Warner Music (Warner Brothers).
“PTCL believes in nurturing the local talent and this initiative is a part of our broader efforts towards creating opportunities for the local talent to showcase their abilities,” commented Furqan Habib Qureshi, PTCL Senior Executive Vice President (SEVP) Commercial. “The strategic campaign creatively portrays the significance of PTCL landline and enables our customers to return into the fold of the largest and most reliable telecommunications network in the country”, he added further.
PTCL has brought a paradigm shift in the telecom sector through its EVO wireless products, Vfone, Video Con and Smart TV services. However, PTCL landline remains the backbone of the telecom and internet industry of Pakistan and is still by far the largest voice telephony network in the country. PTCL landline also offers the most affordable rates, enabling customers to make unlimited on-net calls across the country for just Rs. 250 per month without any monthly line rent.